The fashion industry is notorious for setting its standards unattainably high when it comes to their models, with most agencies not even letting you through their doors if you're even a touch below 5'10. Leaving pretty much most of the UK's population with shattered dreams of being the next Kate Moss or David Gandy. But it seems that there could be an underdog looking to change that, Anti-Agency is a new modelling agency who claim to have no requirements for weight or height.
Models Sophie, Alex & Portia. Image courtesy of Anti Agency
Set up by 24 year olds Lucy Greene and Pandora Lennard, the agency plans to challenge the industry's perceptions on what makes the ideal model. This seems like a brave, near impossible task as we've all been witness to the long-legged, wide set eyes types which dominate the runways, but the pair are set on causing a stir.
The agency only ask for head shots, they don't request measurements, they don't ask about your height. So yes, their models are good looking, but come in all shapes and sizes, ranging from size 6 to 16 and 5'3 to 6'2! However, there is an alternative selection process that they use when selecting models, they spot talent by indulging in a spot of social media stalking. Yes that's right, social media stalking which isn't just used to find out who your exe's new love interest is... The girls look into your interests, your hobbies and generally get a feel for the type of person you are. They want their models to be fun, charismatic interesting people who will represent the agency when out on castings and shoots.
This concept is of course, a refreshing idea, but is it too much of a challenge? Could this idea of an 'anti model' modelling agency be a bit too radical? We all like the idea that anyone can be a model, but in reality how would we feel if a beautiful Dior gown was put on a 5'3 model and featured on the front page of Vogue? Would it have the same 'wow' effect? Let's not forget that there have been previous attempts to integrate plus size models onto the runway, Mark Fast used size 16 models at London fashion week in 2010, resulting in his creative director storming out very publicly mid-show!
Mark Fast Runway, London Fashion Week, 2010
So is this just a fleeting 'nice idea' to make everyday people feel like they could fit in with the Naomi Campbell's of the world, or will the fashion industry's attitude towards image change? Crazier things have happened...